This post will walk you through some of the most common free and paid traffic acquisition frameworks for bringing visitors to your website. You can have the most amazing web storefront, blog, or product in the world, but if you’re not getting traffic, your business’s growth strategy will fall flat. Get ‘Em to Your Site: Foundations of Traffic Acquisition This guide will walk you through the mechanics of cultivating your company’s story. Storytelling is one of the most powerful tools that your company can wield to build customer connections. The most effective marketing frameworks appeal to both. When people spend money, they’re thinking with both their rational and emotional brains. Leverage metrics to build a solid revenue stream.
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Learn how to position your marketing strategy into a sustainable, ROI-positive revenue engine for your brand. Great marketers think in terms of growth frameworks. Mediocre marketers think in terms of campaigns. This guide will walk you through (1) the process of building personal connections at scale and (2) crafting customer value propositions that funnel back to ROI for your company. Step 1 of marketing is understanding what your customers want, which can be challenging when you’re dealing with such a diverse audience. You need to build your marketing strategy around them. Your customers, prospects, and partners are the lifeblood of your business.
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Create or Update Your Website and Blog to Level Up Your Online Marketing Reading this guide from start to finish will help you connect the many moving parts of marketing to your big-picture goal, which is ROI. What you need to do is this in terms of growth frameworks and systems as opposed to campaigns. A core idea that we want to reinforce is that marketing should be evaluated holistically. Each new guide builds upon the previous one. This guide is designed for you to read cover-to-cover. Most of all, we want you to walk away from this guide feeling confident about your marketing strategy. We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports. The Beginner’s Guide to Online Marketing closes that gap.
But, we felt that there was something missing - a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. From textbooks to online video tutorials, you can really take your pick. That’s why we wrote this guide - to empower you with the mental building blocks to stay ahead in an aggressive industry.
To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. Online marketing moves at the speed of light. The most extensive and comprehensive introduction to online marketing that you’ll find anywhere.
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